WELCOME TO THE 
NEXT LEVEL

Based on numerous strategy sessions, we determined these to be the key points of focus for this project:

• Ensure an intuitive design and layout to accommodate ease of use and quick availability of relevant information.
  • Handled by our design team using Figma.

• Incorporate engaging media content to showcase a lighthearted and inviting atmosphere designed to inspire the user into taking action towards their services.
  • Media was provided by the client themselves in addition to our team purchasing stock media for the project.

• Conduct effective SEO practices to allow them to gain visibility and stand out against competitors.
  • We used tools such as Semrush and Ahrefs to achieve quality SEO for this project. Google Analytics was also integrated to assist with this and to give the client an overview of how users were interacting with their site.

• Guarantee responsiveness and mobile optimization to make the transition between devices seamless.
  • The main platform used for developing this site was Webflow. The tool offers a great way to incorporate responsiveness across the entire suite of devices and device sizes while ensuring smooth functionality and fast load times.

• Establish design simplicity to enable a streamlined user journey.
  • This was determined during the wireframe phase when we discussed our ideas for the user journey with the client and came to an agreement upon what would work best for their ideal clients.

• Have easy maintainability so content changes could be made internally and without third party dependence.
  • Webflow once again shines in this department. Development using their engine is very easy to adapt to and our team offered the client's team additional training for maintaining the site, however the client opted to host the site using our catered hosting services.

Overall we only had 3 iterations of the project before the client felt perfectly satisfied with the end-product. Based on their analytics, the site deployment resulted in a 300% increase in incoming leads within the first month.

We later added a LinkedIn Insights funnel in order to track their outreach statistics on the platform leading to users landing on the website for more information. This increased their lead generation rate even further.

"Working with Rohit and his team was a game changer for us. They created a website that's not only easy to use but also highlights our values and services perfectly. The overhaul helped us connect with our clients better and our online presence has never been stronger. It was refreshing having such good communication with a development team with a recent history of struggles in that department."

The company expressed their need to remove the latency in performing tasks requiring prior extensive knowledge of their policies. Given their existing and growing database of policy information, our suggestion was to incorporate an AI model to consume the internal company data and use the domain as its main training dataset.

We trained an LLM (Large Language Model) using Python and OpenAI's GPT on the freshly created automated data infrastructure containing the company's policies. The brand new AI assistant became capable of generating reports on relevant policies to contextualize and allowed for employee assistance in the completion of tasks where the acceptance criteria included leveraging the same policy information.

The model was able to provide consistent expected results based on user queries on both historical and new dynamically generated data. This resulted in a nearly 60% reduction in task completion time after using the model for 3 months. Additionally, users estimated their productivity increase at about 35%.

"Rohit and team's implementation really made a significant difference for us. We've slashed our task times by almost 60%, productivity is up, and everyone feels more confident using this brand new AI tool thanks to their detailed training."

In the competitive orthodontics space, the client desired a highly visually appealing site which would separate them from their competitors. The goal was to help build trust and credibility with their potential clientele as well as express the company culture and services in a beautifully branded package.

Accent Orthodontics also desired bilingual support for English and Spanish on their site given their target market and geographical region. They required extensive SEO in order to outrank their competitors consistently and also needed an easy-to-use appointment booking system which reduced friction amongst clients considering their services.

• We utilized Webflow and its CMS (Content Management System) allowing us to include high quality images and professionally-designed graphics. The system allows for easy interchangeability so these assets could be updated within seconds.

• Webflow's multi-language support was leveraged in order to make the site bilingual. Language refinements were made where required through the help of a reliable translator.

• From the start we implemented SEO and accessibility best practices (HTML tag specifications, ARIA labeling, original copy with keywords, etc). Following this we used the tools Semrush and Ahrefs to further optimize the site over time to gain visibility with the client's local market.

• To improve the booking flow, we initially integrated Calendly which allows customers to book appointments within a few clicks including follow-ups and reminders. A few months later, following an overwhelming number of consistent bookings, we restructured this system into a TypeForm where the customer could enter their details to submit to the clinic, allowing the client to reach out with further details and availability.

After a one-month project duration, the website launched smoothly and turned out to be a great success for Accent Orthodontics. In our one-month follow-up call after launch, the client informed us that their bookings had increased by 100% (doubled), and their organic traffic increased by 30%. As mentioned, they eventually reached a point where they were unable to keep up with the number of incoming leads - a challenge that they were grateful for.

"I don't know how they did it! We went from not being able to hit our monthly booking quota to scaling so fast that we could barely keep up! Rohit's definitely got some voodoo up his sleeve and his team no doubt delivers. Their communication the entire time was incredible and they weren't afraid to clarify requirements whenever they had doubts. We still use them to host our platform and make occasional changes and I can see us working with them for a long time."

DentalMarketing.com wanted to showcase their proprietary marketing success method as an easy-to-follow and reliable conduit for generating high-quality, qualified leads for their dental clinic clients.

They also wanted to strategically position themselves as leaders in this niche marketing space through aggressive SEO and advertising.

Lastly, they desired to surpass their own monthly lead generation goals by incorporating a convincing user journey in combination with a custom AI platform. The platform serves to be an effective lead magnet and provides unique insights into their potential clients' competitive advantages over other similar clinics within their geographic radius.

The leads would receive information giving them confidence in the agency's ability to recognize and troubleshoot their pain points while focusing on their pre-established strengths to further leverage within their marketing strategy.

The end goal was to have the leads schedule a call with the agency once they populated the "intake form" with all of their data and received a convincing breakdown containing a call to action for further details.

• The bulk of the project was implemented in Webflow while leveraging its CMS system, reliability, and various third-party API integrations providing access to the AI platform.
• The AI platform itself was implemented using custom Python and JavaScript code within the context of a React and Next.js framework.
• SEO was managed and continuously measured through best practices,. Applications such as Google Analytics (GA4) and Ahrefs were brought in for further optimization.
• The website includes plenty of social proof through the inclusion of Reviews, Case Studies, and welcoming media. There are plenty of CTAs (Calls to Action) available on the site for users to:
  • Book a call
  • Book a free 1:1 session
  • Request Further Information
  • Gain insights through the AI platform
• The site continuously references the 5-C method to peak the user's curiosity to learn more.
• The site's booking system is connected to the client's CRM for optimal lead management and enhanced focus.

The results of this 3-month long project were stellar, and the feedback received from the client was indicative of this. During our monthly post-project check-ins, they mentioned the following improvements to their metrics:

• 40% increase in bookings in month one.
• Additional 30% increase in bookings in month two.
• Additional 50% increase in bookings in month three (running ads).
• Organic traffic increase of 25% (month over month).

They also reported that after 2 months, users spent 4 minutes longer on average browsing their website. ‍

The team also felt that their calls were more productive because clients had more information going into each call while also being able to focus on the insights that were provided to them.

"Rohit, you're incredible, and your team's flexibility and commitment haven't gone unnoticed. We can be pretty indecisive sometimes, but the team was patiently there for us every step of the way. We tried outsourcing the work before but we weren't able to be as hands-off so we could focus on the business. I just want to say, Rohit and his team just get it. Their skills in combination with their EI makes them hard to beat and we're glad we still continue to work with them."

We decided to use an RAG (Retrieval Augmented Generation) framework for this specific LLM implementation.

We utilized a foundation model called Claude made by Anthropic. The application used the following technologies:

- Weaviate for vector storage.

- Langchain for document processing and retrieval in combination with LLM output formatting.

Since the goal was to automate support task completion for the internal team, we determined the application's core function to be the storage and management of a knowledge base containing all information pertaining to the support task domain (data was provided by the company).

Users are able to query the data using natural language, and can have the model automatically update documentation which is identified as having missing information. The AI is also capable of debugging user issues surrounding project setup and testing.

After one month of deployment the AI system had a user base of over 2000 users.

"We were initially wary about working with a third-party on this project but after numerous internal attempts that weren't up to the mark, Rohit instilled confidence in our ability to achieve the desired functionality through the expert help of his team. We were able to exchange data on the subject leading to the application being deployed within 6 weeks. With over 2000 users in just a month, it's clear how effective this collaboration turned out to be, also supported by an immense task completion time reduction of about 70% on average."

GoTab offers a rich collection of products and features. They wanted to showcase each on its own separate page in order to be able to provide as much detail as possible to potentially interested users.

Furthermore, given the vastness of players in the hospitality industry, the client desired to have a separate page for each relevant business category to expand on how their services are applicable specifically to those types of companies. Examples of this are separate pages for Restaurant businesses, bars, resorts/hotels, coffee shops, food halls, stadiums, etc.

As a result, there was a meticulous amount of attention needed towards effective copy and company category-specific media assets.

This was deployed on Webflow and the website ended up having upwards of 65 separate pages containing different information/resources.

The project also incorporated an authentication layer utilizing single sign-on (SSO).

The following describes the 3-month process from conceptualization to deployment for this site:

• Kickoff call discussing requirements, priorities, assets, and content.
• Weekly touchpoints giving updates and receiving feedback.
• Wireframes presented through Figma.
• Designs presented through Figma.
• Development on Webflow in combination with external JS libraries managing SSO, site search, QR code detection, and certain open-source UI elements.
• Feedback and refinement through follow-up calls.
• SEO through best practices and tools such as Ahrefs and Google Analytics.
• CDN integration for faster resource loading.
• Pixel integrations for cookies/tracking through Meta, Google, Cloudflare, Hubspot, and Hotjar.
• Marketing automations through Klaviyo and Hubspot.

This was the company's first website. The three months following deployment were used to measure public interest (by tracking form submissions and account creations). Hotjar was also leveraged to optimize the website based on how users preferred to interact with it. The project was a phenomenal success and the company recently received $18M in Series-A funding as a result.

"The team was such a breeze to work with. They're great at taking feedback and then adding suggestions on top of it. It's part of the reason why I know they're gonna kill it long-term. They created a gorgeous finished product and everything looks and feels just how we need it to."

The company wanted to build a sleek and informative website catering to female customers in the wellness space. They have a handful of products they intended to sell and market through the website but the main focus according to the owner was to educate users on the benefits of certain ingredients and treatments.

The e-commerce portion of the site was built on WooCommerce while the informational and CMS (Content Management System) components were deployed using Wordpress Divi.

The implementation also uses a variety of JavaScript UI libraries to achieve fluidity, convenience, and a modern aesthetic.

The e-commerce part of the site includes payment gateway integrations such as PayPal and Stripe. It also encompasses common e-commerce retention and promotion strategies such as "Subscribe & Save" offers, discounts, and also a proprietary rewards system based on purchase frequency and interaction with the brand.

Analytics tools such as Meta Pixel, GTM, GA4, and Klaviyo were integrated to help determine buyer intent, engage in follow-ups with prospective customers, and optimize marketing strategies across different platforms in order to save on ad spend and increase focus on platforms where customers were primarily converting from.

This was a 3-month endeavor and lead to almost $100,000 in sales within the first 4 months of launch (excluding pre-sales and promotions).

"Rohit's genuinely a magic worker! He brought in his e-commerce expertise through having collaborated with digital marketing agencies in the past and he delivered a beautiful and functional site along with a well thought out launch strategy as a bonus! We're very pleased with the results, and they've given us the momentum to continue growing our company and to keep spreading awareness about best health and self-care practices."